Powering More Productive Selling Teams
The role of sales in business to business marketing is changing. Customers have become significantly more educated and more self-directed in the early part of the buying process which means marketing has more opportunity for impact. When customers reach the point of direct sales contact, they expect guidance, expertise and meaningful value.
Meaningful conversations matter to customers. When the opportunity arises, make it count.
We build tools to power more agile sales teams and channel partners to have more meaningful conversations. The reality is that if you focus on the customer need, a sales call can go in any direction. As a result, 57% of B2B buyers say sales reps are not prepared for the sales call in the way they expect.* Sales enablement tools change that by putting content at your sales team’s fingertips so they are always ready to answer customer needs.
- ROI calculators
- Proposals on the fly
- Sales content resource centers
- Data and video libraries
We help you align marketing strategy with sales activation to have a greater impact and control. Keep your sales team prepped and ready with a simplified and streamlined process for the distribution of marketing content.