Powering More Productive Selling Teams and Channel Partners
The role of sales has changed. Buyers are significantly more educated and more self-directed in the early part of the buying process where marketing drives opportunity. However, when customers reach the point of direct sales contact, particularly in the B2B buying process, they expect guidance, expertise, and meaningful value.
Meaningful Sales Conversations Matter
We deliver the solutions and tools that power sales teams and channel partners to sell more effectively. Today, B2B customers expect a personalized sales experience in every sales call. But 57% of B2B buyers say sales reps are not effectively prepared for that kind of sales call.* Sales enablement tools change that by ensuring they are always ready to speak to the buyer’s needs.
BrandEnabled Sales Resource Centers
We have created a powerful solution called BrandEnabled Resource Centers to help your sales teams and channel partners deliver on today’s buyer expectations. A BrandEnabled Resource Center is the missing link between your brand, your marketing, and all your sales and channel partners. It provides everything they need to take your brand to market effectively.
What Is It?
- It’s a destination where sales teams, channel partners and brand teams can learn and get equipped with the knowledge, assets, and tools they need.
- It’s a resource center for sales material, marketing assets, product details, technical information, social and campaign assets and so much more.
- It’s a mobile-friendly solution that delivers a great experience across all devices.
- It’s a system that is easy to administer, control, and update.
- IIt gives users the power to personalize their own dashboard and tailor tools to their needs, while giving brand stewards the power to control the message and promote what’s new and important.