Does your website make the grade?

More and more your website is the first impression, even the only impression a prospect has of your brand. Be 100% certain you look current and relevant.

Here’s why a mobile friendly website is important:

1. We live in a mobile-first world: In an average day, more than 1/4 of all users only use a smartphone, which is nearly 2x as many as those who only use a computer.
2. We freely move back and forth between devices to get things done: Over half of users rely on more than one type of device in an average day, with 1/5 of them using another device while concurrently using a computer.
3. Where we are influences how we use our devices: The top three places people use their smartphones are home, work, and in a store.
4. Search has gone mobile: Of those who search, nearly 4 in 10 search only on a smartphone in an average day.
5. The web is one of our most used resources: Of those who browse the web in an average day, almost half do so on multiple devices. More than 7 in 10 users browse the web on their phones or computers in an average day.

If you are proud of the work you do and the company you are, your website should reflect this.

Your company and site should have a clear, defined message that is easy to understand. Prospects should be able to understand what you do and how you do it quickly and effectively.

Today, it is essential to keep your website timely and current. A content management system enables anyone on your team to keep the website up-to-date.

The opportunity to analyze your web traffic regularly is an important tool at your fingertips and one of the most important elements of marketing today.

A combination of website structure, thoughtfully developed and useful content, and strategic SEO evaluation and management can ensure that prospects do find you in the future.