AIA is one of the largest promotional product distributors in the U.S. The organization supports a large community of franchisees and independent resellers with a variety of programs and services. The brand had gone through various stages of change, however it never fully captured the energy and excitement that defines the promotional industry. By fully positioning AIA as the organization that “propels idea people” to “be boldly you” we were able to build a strong colorful theme and connect with the true value proposition of the brand.
- Corporate Rebrand
- Value Proposition, Positioning and Messaging
- Visual Identity