AIA, one of the largest promotional products distributors in the U.S. , supports a large community of franchisees and independent resellers with a variety of operational, marketing and merchandising programs and services. They needed a website platform for all franchisees, that was standardized to deliver, fast scalable execution but that could be modified for different owners and brands. We developed a set of wireframes that were flexible and uniform in their presentation hierarchy of content. Each dealer had pages devoted to their story and focus on their brand while balancing variable content from a variety of suppliers.
- Base Wireframe Grid System
- Base website built for non-customized sites
- Over 25 uniquely branded websites built
- Rebranding services provided
- Content and message development