Brand Refresh for Burling Bank

Bank better. Bank local, from anywhere.

Burling Bank has served the heart of the Chicago financial district in the Chicago Board of Trade for 30 years. But an imminent office move would soon transform the bank experience from a traditional, interior filled with dark paneling and deep leather tones and to a light, bright modern space. It was the perfect time for a brand refresh. We modernized visual identity and redefined the brand story without losing essential ties to the rich legacy Burling Bank has in the Chicago financial and business community. Today the bank’s brand refresh reflects a clear story, friendly, approachable voice, and value proposition that comes through in in every aspect of the brand, including the redesigned website. Bank where you are, with people that know who you are. It’s simple, personal, and convenient–the way banking should be.

Work Completed

  • Company Rebrand
  • Visual Identity and Logo Refresh
  • Defined Brand Story
  • Value Proposition and Messaging
  • Website Design and Content
  • Interior and Exterior