Bank better. Bank local, from anywhere.
Burling Bank has served the heart of the Chicago financial district in the Chicago Board of Trade for 30 years. An imminent office move, would transform the bank experience from a traditional, interior filled with dark paneling and deep leather tones and to a light, bright modern space. This was the perfect time to fully refresh the brand. We modernized visual identity and redefined the brand story without losing essential ties to rich legacy Burling Bank has in the Chicago financial and business community. Today the bank has a friendly, approachable voice and value proposition. Bank where you are, with people that know who you are. It’s simple, personal, and convenient–the way banking should be.
- Company Rebrand
- Visual Identity and Logo Refresh
- Defined Brand Story
- Value Proposition and Messaging
- Website Design and Content
- Interior and Exterior