Essendant: Being Digital

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Powering Marketing in a Changing Market

We helped Essendant, one of the largest wholesale organizations in the U.S., launch a portfolio of new services in a new way to a varied B2B channel and an internal sales force. Traditional print and pdf materials were replaced with a mobile-friendly content library of interactive eBooks and videos.

Work Completed

  • Rich Content Development
  • Interactive Design
  • Mobile-friendly eBooks
  • Videos
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From content development to design and product, we created this entire expandable series of interactive eBooks supplemented with engaging videos to support the sales process, series of mobile-friendly interactive presentations, ebooks and videos.

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The interactive eBooks offer a compelling discovery experience as customers and prospects explore the services offered, while also doubling as a presentation tool for the sales team in face-to-face or screen share environments.

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As a result we were able to shave three months off the launch time and reduce costs by over $200,000, all while improving the user experience and the results.

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