Comfortable Confidence in Industrial Protection: Rebranding International Enviroguard
International Enviroguard is a leading manufacturer of protective apparel that uses high-tech fabrics, design innovations, and a focus on comfort to create garments and accessories that fit and protect workers better. We worked with the company to implement a fresh and full rebrand that began with a new value proposition, a strong new visual identity, a complete user focused look and feel, along with a brand messaging framework and a robust new website.
Scope of Project
- New value proposition
- New visual identity including logo, look and feel
- Messaging platform including the new tagline: Comfortable Confidence
- Full stack Magento-based website with robust ecommerce functionality
- Marketing assets and materials to support the distribution channel