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Getting More Value Out of Your Channel Partners

Getting More Value Out of Your Channel Partners

Do’s and Don’ts of ramping up channel partner marketing. According to data from the CMO Survey in August 2017, many companies that continue to use channel partners to sell brands and products, are finding ways to get more value and volume out of their channel. We have seen some organizations move away from the channel partner model, but we’ve also helped others invest in a better experience for channel partners with great results. Figure 1.…

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It’s a Matter of Brand Trust

It’s a Matter of Brand Trust

Where Do We Stand Today? I had the chance to attend A Battle for Truth and Trust last week, an event produced by ANA Chicago Business Marketing. The event featured a look at the results of the 2018 Edelman Trust Barometer and the impact on brand trust, presented by Chuck Kaiser: General Manager, Corporate Affairs—Edelman. I’ve watched this annual report carefully over the last 17 years and was very interested to see where this year’s results took…

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Meta Descriptions: What They Are, Why You Need Them

Meta Descriptions: What They Are, Why You Need Them

Proper site Search Engine Optimization (SEO) is more than using the right title tags, image captions and keywords. In fact, there’s an essential element in your site that aids click-through: meta descriptions. What are meta descriptions? A meta description is a HTML element less than 160 characters long used to sum up a web page’s content to search engines. Search engines use this feature to let consumers preview what is on a page before they…

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Tuesday sucks. Emojis don’t. And other things I learned at INBOUND.

Tuesday sucks. Emojis don’t. And other things I learned at INBOUND.

Want to know which day went from best to worst? Tuesday. Tuesday is now the worst day for email opens. It used to be the best. Then everybody sent all their emails on Tuesday. Now nobody opens emails on Tuesday. Voila. Tuesday jumped from first to worst and we are all to blame. This just one of thirteen golden nuggets Tom Monaghan, Director of Email Engineering at HubSpot, shared in his fantastic presentation at INBOUND…

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