> Landing Pages
Landing pages are the key to conversions.
Landing are effective in converting users to take a specific action. Simple and direct is the best way to describe successful landing pages, yet they require a detailed understanding of the target audience and very clear communication to make the conversion. A good landing page will direct a user to specific content, describe the next step in a process or give the user an opportunity to download something in exchange for filling out a form.
Successful landing pages share these elements
- One single idea = one action to be completed.
- Keep the copy direct and to the point. This page should not be a long scroll.
- Only one Call to Action. This page should not compete with multiple CTA.
- Define exactly what the user is supposed to do next.
- Be very clear what the user will receive if they fill out a form.
- Once a user has downloaded something, make sure the “thank-you” page describes another path for the user.
- Most importantly, the landing page should capture the users data and efficiently link that data to a CRM for future contact.