Brand Development

> Brand Development

Love your brand? You should.

Your brand matters. It underpins everything about your organization.


A strong brand builds lasting connections with customers and provides a clear, meaningful direction for employees and partners. It sets a foundation to market products and grow the business.  Ultimately, a strong brand will increase the value of the business. Our proven brand development will help get you there.

Our brand development process:


Our discovery process starts with stakeholder workshops and customer research to uncover and understand the brand’s innate value, vision and opportunity. From there we define and design the brand DNA, value proposition, and foundational brand structure. Then we design a powerful visual identity and a compelling brand story that brings your brand to life.

Value Proposition and Positioning

Your value proposition and brand positioning underpins your brand. What true value do you deliver? How do you do it uniquely well? What makes it meaningful? We help you answer these defining questions to set the direction for brand strategy.


Your name matters, but your brand is more than your name. Your brand is the value that your name represents. Learn more about our philosophy and approach to naming brands.(link)

Visual Identity

A powerful visual brand representation is essential. Typography, imagery, color, shape, scale, and proportions all work holistically to define your brand. Bold. Simple. Flexible Your identity must be strong in digital applications while working equally well in the physical realm.


Every brand needs a simple, but powerful story. And everyone in your organization should be able to tell that story. We craft your brand stories and build a messaging platform that defines the brand. This gives everyone at every level the power to amplify your message.

Brand Assets

Once your brand is established, it’s time to build the key assets. Your website, digital footprint, pitch decks, collateral, campaigns, and other assets will come to life in a cohesive, and powerful way.

Brand Guidelines

Brand guidelines ensure you can preserve and scale your brand. Effective guidelines provide the tools and rules to continually build new assets, expand your story and market your organization, without undermining the brand investment.

Brand Launch

We help you implement and amplify your brand, first across your organization and then to the market. We create a launch plan and work with you to coordinate the implementation and rollout.