Website Optimization for Speed & SEO

> Website Optimization for Speed & SEO

Web optimization is essential

Web optimization is one of the most important components in the development of a website. Optimizing your website with faster loading pages is essential as Google has measured bounce rates from users who won’t wait even a few seconds for a page to load. Users want to see pages instantaneously.

Mobile bounce rates increase as page load increases and if page load goes to 5 seconds the bounce rate is as high as 90%. Imagery plays a big part in page load, and we use the latest, fastest-loading Web image format, .webp, to optimize all images on the site. We utilize page caching, prioritize “above-the-fold” content by preloading header images and load only necessary libraries and resources after the user can see and interact with the top of the page.