Simply Smarter Rebranding
Oakland Packaging and Supply has been solving the custom packaging and facility supply needs of companies in Northern California and the Bay Area for over 30 years. But they had long ago moved from the Oakland location where they started and expanded services to support many of the region’s fastest growing companies. The burgeoning economy and a solid business model created exceptional growth opportunity for the company. But they needed to tell their full story with a new brand and website. We helped the team refocus and reimagine their brand as Cogent Solutions & Supplies.
Scope of Project
- Rebranding with complete renaming, visual identity and repositioning
- Full messaging strategy
- New look and feel showcasing exceptional solutions
- Robust customer website built with Insite Software’s ecommerce platform
- Marketing tools and communications