Turning a cohort of packaging companies into one powerful brand.

DazPak is a new company that emerged as the result of private equity acquiring and merging multiple packaging companies to create a robust national leader in flexible packaging. While each of these companies had a strong client base, none had created true brand equity beyond individual relationships. The PE operating partner brought Bond Digital in to work with the management team to create a bold, memorable brand with the structural hierarchy to scale as more packaging companies rolled up into this organization.

Full rebrand with naming, value proposition development and visual identity

This rebrand included naming the organization, building a visual identity, brand story, a marketing asset set and a website. Working with the management team of multiple organizations we tapped into the best of all organizations to launch the brand from the ground up in under a year.