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Rebranding an evolved company to amplify and scale AI services
NCI, one of the top IT service providers to federal government agencies for decades, had shifted to become one of the largest AI developers for the U.S. government. This significant shift in services drove the need to rebrand the company and create a clear brand story around the AI solution.
Full rebrand including name and visual identity
This rebrand included a new name, visual identity, brand story and a launch campaign. Market factors required an extremely tight launch timeline. Working in partnership with the marketing team, we were able to complete and launch the brand in less than 5 months from the engagement.
Work Completed
- Strategic brand positioning
- Product nomenclature and naming
- Brand story and messaging
- Visual identity
- Launch ad campaign