Branding Matters More Than Ever
Research from Sirius Decisions shows that 67% of the buyer’s journey is now completed digitally. That means your brand has a lot of work to do in the early stage of your customer relationship. Branding is experienced first in the digital world and it matters more than ever. Great digital experiences are grounded with a strong brand.
Demonstrated Brand Development Process
Discover. Design. Develop. We develop new brands and refresh brands that are ready to get to the next level. Our team has rebranded over 50 companies, products, services and programs, and in that time we’ve honed a process that combines research, strategy, storytelling and design and implementation.
Our discovery process starts on the inside with stakeholder workshops and customer research to uncover and define your essential and unique value. From there we define and design the brand DNA and value proposition for your foundational brand structure. Finally, and this is the fun part, your brand comes to life as we develop a visual identity and a compelling story.
Brand Development Services
- Positioning and value proposition development
- Storytelling and messaging framework
- Naming and nomenclature
- Visual identity and logo design
- Brand standards
- Brand launch plan
- Brand asset development
Value Proposition Development
Your value proposition underlies your brand. What real value do you provide? For whom? How do you do it uniquely well? Is it meaningful to your customers? We help you answer these defining questions in a way that solidifies your place in the market. This helps everyone at every level of your team understand the value you offer to the market and sets the direction of your brand’s strategies and aspirations.
Messaging and Your Brand Story
Today, you need a solid brand story. Are you telling everyone the same story, or do you have different messages for different audiences? Does everyone in your organization understand the story? Does your brand live up to its tagline–or even have a tagline? We craft your brand story and build a messaging platform that defines your story for your team and your audience.
A strong visual representation of your brand is essential in today’s visual world. Typography, shape, scale, proportions, imagery and color all work together to create a lasting impact that defines your brand and aligns with your value proposition. A logo must render beautifuly on all types of digital devices at multiple sizes as well as clearly communicate in social media, signage and premium items.
Strong brands build business value, strengthen customer relationships, provide clarity and focus for employees, and establishe a foundation to market more effectively.
Once we have created a new path, we help you implement it across the organization and communicate it forward to your internal team. We create a launch plan and work with you to coordinate the implementation and roll out.
Ready to reinvent your brand? Let’s do it.