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Getting More Value Out of Your Channel Partners

Getting More Value Out of Your Channel Partners

Do’s and Don’ts of ramping up channel partner marketing. According to data from the CMO Survey in August 2017, many companies that continue to use channel partners to sell brands and products, are finding ways to get more value and volume out of their channel. We have seen some organizations move away from the channel partner model, but we’ve also helped others invest in a better experience for channel partners with great results. Figure 1.…

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It’s a Matter of Brand Trust

It’s a Matter of Brand Trust

Where Do We Stand Today? I had the chance to attend A Battle for Truth and Trust last week, an event produced by ANA Chicago Business Marketing. The event featured a look at the results of the 2018 Edelman Trust Barometer and the impact on brand trust, presented by Chuck Kaiser: General Manager, Corporate Affairs—Edelman. I’ve watched this annual report carefully over the last 17 years and was very interested to see where this year’s results took…

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How long will my logo last?

How long will my logo last?

Having branded many companies over the years, we get asked this question every time we finish a rebrand. “The new brand is exciting, we can’t wait to get everything launched—now we won’t have to do this again for a while right? How long will the logo last?" The answer is...there are many answers depending on your brand strategy. In a perfect world we would create a logo and never touch it again, but no one…

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Top 5 Takeaways from SXSW 2016

Top 5 Takeaways from SXSW 2016

You know you’re in the right place when the President decides to show up. Politics aside, even President Obama understands SXSW attendees are in the process of rebuilding and reshaping America. This year at SXSW Interactive, The Bond Group had Anna (designer + social media extraordinaire) on the ground to cover the hot topics of the conference. We hope these takeaways will help our clients stay ahead of the curve in today's fast-paced digital space.…

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