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It’s a Matter of Brand Trust

It’s a Matter of Brand Trust

Where Do We Stand Today? I had the chance to attend A Battle for Truth and Trust last week, an event produced by ANA Chicago Business Marketing. The event featured a look at the results of the 2018 Edelman Trust Barometer and the impact on brand trust, presented by Chuck Kaiser: General Manager, Corporate Affairs—Edelman. I’ve watched this annual report carefully over the last 17 years and was very interested to see where this year’s results took…

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Picture This: Communicating in an Image-Driven World

Picture This: Communicating in an Image-Driven World

By the time you finish reading this, almost 1 million photos will be uploaded to Facebook, and over 1.8 billion photos will be shared online by the end of the day. That’s 1.8 billion a day, everyday. Like it or not, society is dominated by visuals created at the push of a button. Now, if you have a strong brand built on your own proprietary imagery, you’re good. But, if your brand is built on…

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