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Latest Blog Posts

 

It’s a Matter of Brand Trust

Where Do We Stand Today? I had the chance to attend A Battle for Truth and Trust last week, an event produced by ANA Chicago Business Marketing. The event featured a look at the results of the 2018 Edelman Trust…
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Meta Descriptions: What They Are, Why You Need Them

Proper site Search Engine Optimization (SEO) is more than using the right title tags, image captions and keywords. In fact, there’s an essential element in your site that aids click-through: meta descriptions. What are meta descriptions? A meta description is…
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How long will my logo last?

Having branded many companies over the years, we get asked this question every time we finish a rebrand. “The new brand is exciting, we can’t wait to get everything launched—now we won’t have to do this again for a while…
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