
Classic fonts, Google fonts, and your brand font compete for compatibility across all channels.
Recently Communication Arts Magazine published an article about the future of "Fonts at Risk.” The article focused on a variety of classic fonts such as Adobe Garamond, Frutiger, and Helvetica in danger of going away because they are being used less and less as brand fonts. It’s true, there has never before been so many font options available (hello Google fonts) with new versions debuting constantly. Helvetica now has three versions, old original Helvetica, Helvetica…
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