Latest "Design" Posts
Classic fonts, Google fonts, and your brand font compete for compatibility across all channels.
Recently Communication Arts Magazine published an article about the future of "Fonts at Risk.” The article focused on a variety of classic fonts such as Adobe Garamond, Frutiger, and Helvetica in danger of going away because they are being used less and less as brand fonts. It’s true, there has never before been so many font options available (hello Google fonts) with new versions debuting constantly. Helvetica now has three versions, old original Helvetica, Helvetica…Read More »
Is Your Website Crushing It or Causing the Cringe?
5 Website Essentials for 2018 Your website is the first place a prospect goes to check you out. Are you crushing it on the first impression? Here are five considerations that should be a part of your current site design if you plan to use digital marketing to fuel your business. Mobile Ready Mobile has now surpassed desktop in accessing information online. And the lines between personal and on the job use are virtually indistinguishable.…Read More »
The Color of a Champion
Now that Super Bowl 50 is in the books it's time to look beyond the chalkboard to other supporting factors that might help lead up to a champion. We wondered if championship teams had more in common beyond great athletes and coaching. Was there another intangible You can tell a lot about a sports fan by the clothes they wear — the passion, the energy and the expense to blend in or stand out with…Read More »
Picture This: Communicating in an Image-Driven World
By the time you finish reading this, almost 1 million photos will be uploaded to Facebook, and over 1.8 billion photos will be shared online by the end of the day. That’s 1.8 billion a day, everyday. Like it or not, society is dominated by visuals created at the push of a button. Now, if you have a strong brand built on your own proprietary imagery, you’re good. But, if your brand is built on…Read More »